Thu, Oct 20, 22
Cause for celebration! Tenue. opens its very first flagship store, right here in The two brands share the principles of innovative production, modern
Amsterdam on the Utrechtsestraat 103. With the story of Tenue. reaching further and wider each day, opening their first flagship store was the next logical step in the development of the denim brand. The store offers the full Tenue. collection, as well as exclusive collaborations with other brands and designers. To commemorate the special occasion, such an exclusive collaboration will be released between Tenue. and legendary American outerwear brand Holubar, dubbed ‘The Colorado Mountain Club’. The collaboration between the Amsterdam-based denim house and outerwear brand hailing from Boulder, Colorado is one that combines Holubar’s extensive experience in outerwear, with Tenue.’s contemporary take on classic workwear.
aesthetics and sustainable practices, resulting in a capsule that makes perfect
sense. All made in Italy in limited quantities, the exclusive
pieces feature Holubar’s technical expertise on fabric and Tenue.’s design
cues. The Mustang jacket’s versatility shines through thanks to its detachable
sleeves, and the Deep Powder vest is the ideal layering piece for colder
months. Reminiscent of vintage outdoor wear one could find on the slopes,
the colours of the jackets have been chosen to appear subtle, and more eye-
catching once seen in combination with the colour of their lining. Finished with
custom Tenue. trims and a ‘Colorado Mountain Club’ patch’ (supplied
separately), rest assured the team is represented it style.The collaboration is exclusively available at www.tenuejeans.com, Tenue.’s new flagship store, and at Tenue de Nîmes. 
